We are the faces behind LiL R!

A mother-and-daughter team — Joni and Cali-Jaye Rohloff!

Our family roots are in Sunset House and have been involved in agriculture for many years. Joni has been an agent with UFA in Valleyview for over a decade, alongside her husband, BJ. Cali-Jaye is a hairdresser, currently working in a local school while also furthering her education to become a teacher.
 

When we’re not working, you’ll most often find us in the saddle — heading to jackpots and rodeos to compete in barrel racing, team roping, and breakaway roping.

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Community means everything to us. We’ve been long-time volunteers with the Valleyview & Districts Agricultural Society, and we’re passionate about supporting the people and places that make northern Alberta such a special place to live.
 

We believe our community and the entire northern Alberta region will truly benefit from having a western store right here in Valleyview.
 

We can’t wait to open our doors at LiL R and have shoppers experience our selection of western and boutique apparel, cowboy boots, hats, furniture, home décor, jewelry, belts, bags, wallets, and tack.
 

Please stop in, say howdy, and browse around.  We can’t wait to welcome you to LiL R!

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